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Zuora

Connecting brand and digital experience across web, campaigns, publications, and events.

Creative direction: I worked with a multidisciplinary team across web, social, print, campaigns, and events, extending print design principles into digital channels.
Hands-on responsibility: My responsibilities included web strategy and three years as the primary web designer and developer, connecting the creative direction to day-to-day delivery.

Ads

Land and Expand — Land and Expand
Lunar photography and blue-and-mint typography introduce a Subscribed Institute growth report.

Agile Pricing & Packaging — Agile Pricing & Packaging
A mint-toned figure leaps above a collage of banknotes in this pricing campaign.

Manufacturing Business Models — Manufacturing Business Models
Figures and subscription placards ride a conveyor belt against a pale blue field.

Finance Automation — Finance Automation
A mint robot portrait contrasts with a quiet white footer in a revenue automation campaign.

Fender Play — Fender Play
A red guitar and soft pink field create a simple composition for a subscription offer.

Hardware as a Service — Hardware as a Service
An excavator balances on an outstretched hand in a pale blue campaign composition.

Media Acquisition & Retention — Media Acquisition & Retention
A newspaper funnel and floating media fragments illustrate subscriber acquisition and retention.

Recurring Revenue in Digital Media — Recurring Revenue in Digital Media
A film reel and loose film strips create a pink monochrome composition for a media guide.

Accelerate Your Revenue Plan — Accelerate Your Revenue Plan
Red light trails sweep across a dark cityscape in an on-demand event campaign.

Five Challenges in Revenue Recognition — Five Challenges in Revenue Recognition
A photograph of collaborative desk work introduces a revenue recognition guide.

Suspend & Resume — Airport — Suspend & Resume — Airport
Travelers silhouetted against terminal windows introduce research on churn mitigation.

Suspend & Resume — Escalator — Suspend & Resume — Escalator
A lone figure on an escalator gives the blue-and-mint research campaign a quiet architectural setting.

Suspend & Resume — Crossing — Suspend & Resume — Crossing
A pedestrian stop signal becomes the focal point of a blue-and-mint research campaign.

Suspend & Resume — Signals — Suspend & Resume — Signals
Traffic lights and a patterned facade form an alternate direction for the churn research campaign.

Whitepapers

How to Nail the “Land and Expand” Model to Drive Subscription Growth — How to Nail the “Land and Expand” Model to Drive Subscription Growth
A mint title panel, blue editorial type, and a white text field open this eight-page Subscribed Institute research report.

The Blueprint to Monetizing Anything as a Service — The Blueprint to Monetizing Anything as a Service
A mint desktop still life of drafting tools and stationery introduces a guide to building subscription offerings.

The Journey to Usership — The Journey to Usership
Mint geometric shapes and a circular portrait crop open a long-form guide to subscription business transformation.

The Subscription Economy Index — March 2021 — The Subscription Economy Index — March 2021
A blue cover turns rising chart lines into a graphic introduction to a mint-and-blue research report.

12 Data-Driven Pricing and Monetization Strategies for B2B — 12 Data-Driven Pricing and Monetization Strategies for B2B
Blue serif headlines, mint section dividers, and editorial data graphics shape this Subscribed Institute publication.

Zuora for High Tech: The Ultimate Playbook for Double-Digit Subscription Growth — Zuora for High Tech: The Ultimate Playbook for Double-Digit Subscription Growth
Isolated hardware imagery on mint fields creates a consistent visual language across a technology-industry playbook.

Build vs. Buy: The CIO’s Guide to Subscription Billing — Build vs. Buy: The CIO’s Guide to Subscription Billing
A restrained white cover and a mint-toned workplace photograph lead into a nine-page editorial guide.

The Definitive Guide to Subscription Billing — The Definitive Guide to Subscription Billing
A busy station concourse and a restrained white title introduce a landscape-format subscription billing guide.

3 Questions to Implement a Usage-Based Pricing Model — 3 Questions to Implement a Usage-Based Pricing Model
Overlapping escalators and a clean white footer introduce a practical usage-based pricing publication.

Usage Based Pricing in Subscription Business — Usage Based Pricing in Subscription Business
A blue-and-mint Subscribed Institute research layout presents a subscription economy pricing benchmark.

Zuora for Manufacturing — Zuora for Manufacturing
An industrial robot, fine-line icons, and neatly framed data panels organize a two-page manufacturing overview.

Illustration

Breeze — Breeze
A reclining figure rests beneath a pink palm tree while small mint cards float through the scene.

Streamline — Streamline
A pink passenger aircraft crosses white clouds above a rounded red landscape.

Launch — Launch
A small mint rocket moves through a dark illustrated field of planets and stars.

At the Desk — At the Desk
A seated figure works on a laptop beside a potted plant in a pale blue interior.

Letterforms — Deep Teal — Letterforms — Deep Teal
A tall curved letterform casts soft shadows across a monochrome teal architectural space.

Letterforms — Mint Arcs — Letterforms — Mint Arcs
Overlapping pale mint arcs and circular forms create a softly lit dimensional composition.

Letterforms — Mint Curves — Letterforms — Mint Curves
Large mint curves and a low semicircle intersect inside a quiet geometric space.

Letterforms — Coral — Letterforms — Coral
Layered coral curves and broad diagonal shadows form an abstract dimensional study.

Letterforms — Slate Arch — Letterforms — Slate Arch
A broad slate-blue arch rises over low curved shapes in a softly shaded scene.

Letterforms — Slate Circles — Letterforms — Slate Circles
Two large rounded slate-blue forms overlap beneath a thin diagonal highlight.

The Future of Work — The Future of Work
Fine orbital lines and small work-related icons wrap around an illustrated globe.

Usership — Usership
Oversized white lettering sits over a teal and coral portrait treatment.

International Women’s Day — International Women’s Day
Four overlapping profiles form a mint, coral and navy composition beneath a short event header.

Juneteenth — Juneteenth
Expressive yellow lettering sits inside a black profile against a red-to-green gradient.

Platform Layers — Platform Layers
An exploded isometric stack uses pale blue, mint and pink layers with fine side labels.

Product Still Life — Product Still Life
A glossy product dashboard sits among pink, mint and chrome geometric objects.

Revenue Blocks — Revenue Blocks
Two translucent isometric blocks illustrate a revenue comparison with thin annotation lines.

Passive Churn — Passive Churn
A raised segment separates from a pale blue and mint dimensional pie chart.

Payment Retries — Payment Retries
Fine arrows connect payment-error labels to a sequence of retry steps and outcomes.

Collect AI System — Collect AI System
A layered platform diagram sits beside a cutaway collection scene with a magnet and seated figure.

Payment Signals — Payment Signals
A circular diagram connects a central payment-analysis label with a ring of individual signals.

Zuora World — Zuora World
An isometric city combines branded towers, pale geometric buildings and floating clouds.

Composites

Video Camera — Video Camera
A dark professional video camera is isolated against a light mint background.

Network Device — Network Device
A pale blue device on a short stand is set against a muted teal field.

Action Camera — Action Camera
A compact action camera is tinted burgundy against a soft pink field.

Yoga — Yoga
A mint-toned figure holds a low lunge with one arm reaching upward.

Server Rack — Server Rack
A tall dark server cabinet stands alone against a muted slate background.

Stethoscope — Stethoscope
A burgundy stethoscope forms a looping silhouette on pale pink.

Satellite Dish — Satellite Dish
A large freestanding satellite dish is isolated against a pale blue field.

Circuit Board — Circuit Board
A small electronic board is rotated above a flat slate-blue background.

Medical Scanner — Medical Scanner
A mint-toned medical scanner and patient table sit against a green background.

Sports Car — Sports Car
A dark vintage sports car is shown from a low front angle against pale blue.

Heart — Heart
An anatomical heart is rendered in dusty pink against a matching flat field.

Lawnmower — Lawnmower
A dark green push mower is isolated against a flat mint field.

Network Radio — Network Radio
A small white rectangular network device floats against a cool gray background.

Spacecraft — Spacecraft
A delicate spacecraft and its extended aerials are tinted red against soft pink.

Orbital Satellite — Orbital Satellite
A dark satellite and broad solar panels are isolated against a saturated mint field.

Screens — Screens
A central desktop screen and two angled displays form a compact gray composition.