Christopher Cherry · Design & digital experience
I make complex businesses clear, useful, and hard to ignore.
Companies I've worked with.
Zuora
Visual design across Zuora's web, social, print, campaigns, and events, delivered with a multidisciplinary team. Web and social extended print design principles into digital channels. My responsibilities included web strategy and three years as the primary web designer and developer.
Motion
Video production, editing, and motion design across companies and industries. This hands-on experience provides the technical and creative foundation for directing motion work and leading specialist teams.

Illustration
An ongoing illustration practice focused on composition, color, hierarchy, and visual communication. These principles inform design decisions across brand and digital experience.
Photography
Personal and commercial photography exploring observation, composition, and light. This ongoing practice informs image-making and visual design.
Selected: 24 photographs
Sage
Discover Sage connects digital marketing strategy with relevant content and product education. Phased initiatives reduce friction and establish a foundation for account-based experiences (ABX).
Digital marketing through experience.
Discover Sage connects digital marketing strategy with the customer experience. Relevance and product education provide the structure for discovery, evaluation, and B2B purchase decisions.
My role was to establish the strategy, align colleagues around buyer behavior and changes in the web funnel, and develop a sequence of initiatives. The approach responds to changes in second- and third-party data by building on declared needs and consented first-party interactions.
At Sage's scale, this required phased delivery across teams. The plan combines established marketing technology with new interactive experiences, using research and testing to guide adoption and protect conversion performance. Content hubs are in progress, with account-based experiences (ABX) guiding the next phase.
- 01
Micro-learning
Demonstrate a business solution
- 02
Audience selection
Establish needs and relevance
- 03
Product tours
Support product evaluation
- 04
Content hub
Inform the buying group