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Christopher Cherry · Design & digital experience

I make complex businesses clear, useful, and hard to ignore.

Design, digital experience, and the systems that connect them.

Companies I've worked with.

  • Zuora
  • AdRoll
  • Sage
  • Foster Farms
  • Human Rights Campaign
  • Democratic National Committee
  • ACLU
  • Starbucks

Zuora

Visual design across Zuora's web, social, print, campaigns, and events, delivered with a multidisciplinary team. Web and social extended print design principles into digital channels. My responsibilities included web strategy and three years as the primary web designer and developer.

Land and Expand

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Motion

Video production, editing, and motion design across companies and industries. This hands-on experience provides the technical and creative foundation for directing motion work and leading specialist teams.

Subscribed in-a-box Opening Video3:04

Illustration

An ongoing illustration practice focused on composition, color, hierarchy, and visual communication. These principles inform design decisions across brand and digital experience.

Photography

Personal and commercial photography exploring observation, composition, and light. This ongoing practice informs image-making and visual design.

Selected: 24 photographs

Sage

Discover Sage connects digital marketing strategy with relevant content and product education. Phased initiatives reduce friction and establish a foundation for account-based experiences (ABX).

Digital marketing through experience.

Discover Sage connects digital marketing strategy with the customer experience. Relevance and product education provide the structure for discovery, evaluation, and B2B purchase decisions.

My role was to establish the strategy, align colleagues around buyer behavior and changes in the web funnel, and develop a sequence of initiatives. The approach responds to changes in second- and third-party data by building on declared needs and consented first-party interactions.

At Sage's scale, this required phased delivery across teams. The plan combines established marketing technology with new interactive experiences, using research and testing to guide adoption and protect conversion performance. Content hubs are in progress, with account-based experiences (ABX) guiding the next phase.

  1. 01

    Micro-learning

    Demonstrate a business solution

  2. 02

    Audience selection

    Establish needs and relevance

  3. 03

    Product tours

    Support product evaluation

  4. 04

    Content hub

    Inform the buying group