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Christopher Cherry · Design & digital experience

I make complex businesses clear, useful, and hard to ignore.

Design, digital experience, and the systems that connect them.

Companies I've worked with.

  • Zuora
  • AdRoll
  • Sage
  • Foster Farms
  • Human Rights Campaign
  • Democratic National Committee
  • ACLU
  • Starbucks

Zuora

A connected body of work across campaigns, publications, illustration, and events.

Land and Expand

01 / 14

Motion

Event films, campaign animation, and motion studies.

Subscribed in-a-box Opening Video3:04

Illustration

An ongoing collection of places, objects, and everyday observations.

Photography

People, architecture, and the moments between them.

Selected: 24 photographs

Sage

A phased plan for relevant product education, from short demonstrations and audience selection to product tours and a personalized content hub.

Relevancy and product education.

These are the guiding principles of Discover Sage, the long-term digital experience initiative I have been championing.

The plan connects short product demonstrations, audience selection, deeper tours, and a personalized education center.

The work is phased so each release provides evidence for the next. Research and testing guide the rollout, with conversion performance monitored throughout. Content hubs are in progress.

  1. 01

    Micro-learning

    Introduce a feature in context

  2. 02

    Audience selection

    Let visitors establish relevance

  3. 03

    Product tours

    Explain the complete workflow

  4. 04

    Content hub

    Continue the education