This is a marketing site. You're in the funnel.
Right now you're being scored. Scroll depth, section dwell, what you hover, whether you come back. That's not surveillance, that's marketing, and I'd rather show you the machinery than pretend this page is a brochure. If the next paragraph reads like a foreign language, you're probably not who this site is for, and that's the site working.
Anonymous traffic
Where you started. Everyone does.
MQL
Marketing qualified lead. You get there by reading like you mean it. The threshold on this site: 60% scroll depth and 45 seconds of real attention.
SQO
Sales qualified opportunity. That's you booking the call. There's a button for it at the bottom, and reader, the button converts.
I also track QDCs, and if you know what those are without hovering, we should absolutely talk.